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baccarat54070ml| Shen Wanling Xin Chen Xiaosheng: Fee reductions are a very important trigger for the turning point of the industry and should be dealt with from both sales and investment management perspectives.

Special topic: Morningstar (China) 2024 Investment Summit

On April 13, Morningstar (China) 2024 Investment Summit was held, Chen Xiaosheng, chairman of Shen Wanlingxin Fund, participated in the round-table dialogue. Faced with the theme of "how do public funds contribute to the new era of wealth management", he said that fee reduction is a very important trigger for the turning point in the industry, and the trend of this change should be dealt with in two aspects:

baccarat54070ml| Shen Wanling Xin Chen Xiaosheng: Fee reductions are a very important trigger for the turning point of the industry and should be dealt with from both sales and investment management perspectives.

1. From the selling side, the selling sideBaccarat54070mlWe think that in the past many years, the general mode of sales in the fund industry is that there are too many fees, how much the sales fees are exchanged between the channels, and the way to really change the way we propose is to make departments, so that sales staff have a stronger ability to participate in research. The ability to invest in research is not simply a matter of a department, in fact, it is externalized. The consultant's way of helping the team on the market line can promote the establishment of trust with partners. This is our way.

2. From the perspective of investment management, what we have been working hard for the past three years is the digitization of investment and research. Investment itself has scientific and artistic elements, and the role of the individual is undoubtedly very important. I think the role of the individual is more often reflected in the part of art. Fund managers need to have more intuition, more research and judgment and the ability to choose and combine, but it may be for institutions. I think institutions should make the scientific elements more extreme, institutions have institutional responsibilities, fund managers have individual responsibilities of fund managers, institutional responsibilities should be done well, institutions are how to set up a system for investment and research, and how to digitize, systematize, systematize and platform the links of research, investment management and risk control, so as to improve the long-term sustainability of asset management institutions. In order to cope with the changes in the market, this is our response.

Ten years later, in the public offering fund industry, I think it will become the most important product provider of wealth management in China.

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